Leadership Highlights

Over the years, I’ve built and supported teams, improved workflows, and helped accounts grow. I enjoy creating structure, analyzing data, identifying opportunities for improvement and revenue growth, and collaborating on practical solutions that drive real results.

I lead with empathy and thrive in collaborative environments, supporting my team as they grow in their craft.

MediaMint

  • Creative Lead | Performance Operations

    Feb 2024 - Dec 2025

  • Oversee quality control and operational flow for email campaigns. Solve workflow inefficiencies and guide and mentor design team to raise output quality while working closely as liaison with marketing managers and client design team to ensure alignment, efficiency, and brand consistency of all deliverables.

  • The team started with 3 designers, eventually adding on 2 floaters and finally growing to a team of 5 full-time designers as output needs increased. I worked one-on-one with designers to improve quality and support client needs as new designers were onboarded and throughout my contract.

  • I worked directly with the Dealer.com design team to support email overflow, maintain brand consistency, and ensure the team met emerging benchmarks. I also partnered closely with Cox Automotive Marketing Managers to confirm designers accurately followed briefs and delivered campaigns on tight deadlines with fewer errors and revisions.

Key Feedback

“I had the pleasure of managing Jeanette Collins in her role as QA Controller, and I can say with confidence that she is one of the most reliable and detail-focused people I have worked with.

Jeanette worked with a large team of offshore designers, remotely guiding them to deliver consistently high-quality output. Within a few months, her process improvements reduced design and content defects by an estimated 25–30%, thereby improving our CSAT scores and strengthening our business partnership with the client.

She raised the quality bar for the client’s email marketing campaigns. Jeanette consistently caught issues in briefs and final creative that others missed, from tiny grammar and token errors to larger design inconsistencies that could have weakened the brand. Her reviews significantly cut down on last minute corrections and rework, and reduced escalations from the client.

The Marketing Account Managers loved working with her because she asked sharp questions, clarified vague inputs, and kept projects moving forward even under tight deadlines. On several high volume campaigns, her careful grooming and coordination helped us hit 100% of our key launch dates.

Jeanette used her expertise to assign work effectively based on designers’ strengths, which improved both speed and quality across the team. Turnaround times on standard tickets improved by roughly 50% once her assignment approach was in place, without any dip in quality. On top of that, she is proactive, kind, calm under pressure, and genuinely collaborative.

Any team that cares about high-quality creative, smooth processes, and strong communication would be lucky to have Jeanette.”

—— Associate Director at MediaMint

The Numbers

  • AHT Efficiency

    Team AHT for email design improved from 84 minutes to 40 minutes through a more efficient workflow & design improvements.

  • FTR Accuracy

    An enhanced QA process raised FTR from 59% to 100% (designer-error reworks), surpassing the 80% benchmark.

  • Daily Output

    Daily quota benchmark of 18 emails/day was exceeded following improvements in team performance and workflow efficiency.

  • External Quality

    CSAT score rose from 60% to 100% among Marketing Managers as design quality improved across the design team.

Duck River Textile

  • Strategic Client Representative | Graphic Designer

    Sep 2013 - Oct 2016

  • I began as a designer while also taking on additional account executive responsibilities, and was later asked to build out a formal sales department. My first assignment involved repairing the Dollar General account, for which we white-labeled our products. This was followed by evaluating and improving the Wayfair account, a drop-ship B2B relationship. Over time, my role expanded to include optimizing additional existing accounts and acquiring new ones. The accounts listed below represent the full portfolio that fell under my department prior to my transition to new opportunities.

  • I started as a one-person team managing the Dollar General account from within the design department. As I transitioned to other accounts, I partnered with an additional sales representative and hired our first sales assistant. As the business grew, the company established a dedicated sales office to support the expanding team. By the time I moved on from Duck River, we had built a team of 4–5 sales assistants along with an expanded order processing department.

  • I transitioned out of Dollar General to focus on my remaining portfolio towards the last half of my career at Duck River Textile. By then, Wayfair had become our highest-performing account, followed closely by Jane.com. The Amazon account was managed by our first hire in the sales department, who eventually advanced into a role equal to my own. By implementing a streamlined workflow and identifying key areas of opportunity, as a team, we were able to scale account growth with minimal friction while steadily expanding the department. As the team grew, I assessed each member’s strengths and weaknesses to strategically assign them to accounts where they could thrive and take full ownership. I also ensured cross-training across accounts so that coverage was seamless in the event of an absence.

Key Feedback

“Jeanette was my manager at in Ecommerce and B2B sales. She grew one of her accounts 580% YOY through building up relationships with the buyers, creating high quality presentations to generate sales in new categories and initiatives, and diligently focusing on the account's specific needs. She was constantly seeking out new accounts and opportunities, and was incredibly successful at opening up those accounts, always making every account feel like her top priority.

As a manager, she grew the company's sales department up from almost nothing. She trained everyone to be able to handle all tasks, with an amazing attention to detail. She ensured that if someone was out of the office or busy with emergent tasks, another employee would always be able to take over for them. Jeanette treated all of us with a great amount of respect and dignity, and was always our advocate when working with upper management. She is a master at walking the line between friend and boss - we always knew we could come to her with any issues, the whole team loved her and respected her authority.

It has been a few years since I've worked for her, and I still consider her one of my best managers and teachers. As a manager, sales executive, and account executive, Jeanette makes an incredible asset to any company.”

—— Sales Support Manager at Duck River Textile

The Numbers

  • Team Expansion

    Sales team grew from 1 (initially just my role) to 5 additional sales representatives to support accounts as existing and new accounts expanded.

  • Account Optimization

    Improved existing account revenue by auditing outdated listings, correcting color accuracy, and enhancing overall product presentation.

  • New Account Acquisition

    Account portfolio grew from a single existing account to fifteen total accounts as opportunities emerged and client needs expanded.

  • Revenue Growth

    Wayfair, the highest-performing account, saw a 769% revenue increase from 2013-2015. Jane, the second highest-performing account, grew by 1,334%.